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Destination

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A destination is a city, beach, region or general area which contains a collection of activities. For a consistent experience, we strongly encourage partners to always include a destination parameter for all deep links.

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You can select a destination using:

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If we do not have a destination that matches the submitted parameter, users are directed to the home page.

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These parameters are mutually exclusive and cannot be used together. However, they can be used alongside other deep links.

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City

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If you provide the name of city via the msm_int_destination_name attribute, it will display activities which belong to the city in our database which best matches the attribute value.

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The example below directs users to Milan's destination page:

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{baseUrl}?msm_int_destination_name=Milan
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Coordinates

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Using a city name can be inaccurate. Giving a set of coordinates instead allows it to redirect the customer to the destination page related to the nearest location. When specifying a location via coordinates, both the msm_int_coords_latitude and msm_int_coords_longitude must be specified and contain valid values.

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The example below directs users to Paris' destination page:

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{baseUrl}?msm_int_coords_latitude=48.866&msm_int_coords_longitude=2.355
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