{"componentChunkName":"component---src-templates-simple-markdown-js","path":"/white-label/tracking/utm/","matchPath":"","result":{"data":{"markdownRemark":{"html":"<h1 style=\"position:relative;\"><a href=\"#utm\" aria-label=\"utm permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><div class=\"hidden-anchor\" id=\"utm\"></div>UTM</h1>\n<p>Urchin Tracking Module (UTM) parameters can be used to track the deep links that users interact with. We encourage partners to use these parameters so that they can better measure the effectiveness of campaigns and touch points.</p>\n<p>We currently support a total of five UTM query parameters:</p>\n<table>\n<thead>\n<tr>\n<th>Parameter</th>\n<th>Required?</th>\n<th>Purpose</th>\n</tr>\n</thead>\n<tbody>\n<tr>\n<td><code class=\"language-text\">utm_campaign</code></td>\n<td>Yes</td>\n<td>The specific campaign or promotion.</td>\n</tr>\n<tr>\n<td><code class=\"language-text\">utm_medium</code></td>\n<td>Yes</td>\n<td>The deep link medium (such as email, web, etc).</td>\n</tr>\n<tr>\n<td><code class=\"language-text\">utm_source</code></td>\n<td>Yes</td>\n<td>The touch point.</td>\n</tr>\n<tr>\n<td><code class=\"language-text\">utm_content</code></td>\n<td>No</td>\n<td>The type of content for the deep link, such as a banner or text. This parameter can also be used for A/B testing and content-targeted ads.</td>\n</tr>\n<tr>\n<td><code class=\"language-text\">utm_term</code></td>\n<td>No</td>\n<td>The campaign key words. Mainly used for paid marketing.</td>\n</tr>\n</tbody>\n</table>\n<p>In the example below, we are tracking users who followed a smart phone banner as part of a London campaign:</p>\n<div class=\"code-wrapper\">\n        <div class=\"gatsby-code-button-container\"\n             data-toaster-id=\"77635472177107340000\"\n             data-toaster-duration=\"1500\"\n             onClick=\"copyCodeToClipboard(`{baseUrl}?msm_int_destination_name=London&utm_campaign=London&utm_medium=mobile&utm_source=confirmation&utm_content=banner`, `77635472177107340000`)\"\n        >\n          <div class=\"gatsby-code-button\" title=\"Copy the code snippet\">Copy</div>\n          <div class=\"done-indicator done-indicator-77635472177107340000\">Copied</div>\n        </div>\n        <div class=\"gatsby-highlight\" data-language=\"text\"><pre class=\"language-text\"><code class=\"language-text\">{baseUrl}?msm_int_destination_name=London&amp;utm_campaign=London&amp;utm_medium=mobile&amp;utm_source=confirmation&amp;utm_content=banner</code></pre></div>\n      </div>\n<p>At this time, parameters are saved into our own Google Analytics account. Partners are given limited access to view their results.</p>","headings":[{"value":"UTM","depth":1}]},"contentItem":{"data":{"lastModified":"2025-12-18T16:31:42.000Z","enableToc":null,"disableLastModified":null,"tocMaxDepth":null,"requestLogin":false}},"siteConfig":{"enableToc":false,"disableLastModified":false,"tocMaxDepth":4}},"pageContext":{"matchPath":"","id":"5e9f515f-0a79-510d-88a9-e0438fff36ea__redocly content/white-label/tracking/utm/","seo":{"title":"UTM","description":"Partners can use Urchin Tracking Module (UTM) parameters to track the deep links that their customers interact with on Musement's white label solution.","image":"","keywords":null,"jsonLd":null,"lang":null,"siteUrl":null},"pageId":"white-label/tracking/utm.md","pageBaseUrl":"/white-label/tracking/utm","type":"markdown","toc":{"enable":true,"maxDepth":4,"headings":[{"depth":1,"value":"UTM","id":"utm"}]},"data":{"title":"","seo":{"description":"Partners can use Urchin Tracking Module (UTM) parameters to track the deep links that their customers interact with on Musement's white label solution."}},"catalogInfo":null,"link":"/white-label/tracking/utm/","sidebarName":"__alternative-sidebar__-data-24763-white-label-sidebars.yaml","isLanding":false,"showPrevButton":null,"showNextButton":null,"apiVersions":null,"apiVersionId":null,"isDefaultApiVersion":null}},"staticQueryHashes":["1123603147","1302185487","1344209882","1398840060","1520077861","1975142765","2667623876","2950305614","3240152602","3743992808","561138138"]}